Paid Directory Inclusion

This denotes the inclusion of web pages on search engine listings. 'Paid Directory inclusion is a fee-based model for submitting website listings to search engines.'

Search engines on the World Wide Web charge website owners for including the website URL and description in their listings.

This fee is a revenue generating mechanism and also helps block out irrelevant or misleading inclusion of web pages in the directories. PPC is the new revenue model and a per-click fee also applies. This varies from search engine to search engine. While some search engines allow only paid inclusion others mix paid inclusion (per-page and per-click fee) and some do not encourage paid inclusion at all.

Paid Directory Listing - Flak

Detractors maintain that paid inclusion causes searches to throw up results based more on the monetary gain motive of a web site, and less on the relevancy to end-users.

The line between pay-per-click advertising and paid inclusion is generally open for debate. While some lobby for paid listing to be labeled as advertisements, others insist they are not actually ads 'since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users.'

Search Engine Optimization firms sometimes manipulate paid inclusion, ensure listing, tweak approaches to gain rankings and replicate the same methodology to optimize other web pages, without payment.

ABCSearch - PPC is the best policy

Steering clear of all controversy, ABCSearch provides pay-for-performance services to web site publishers and PPC advertising for advertisers. Advertisers thus get to decide on the budget, the page where your ads will run and then pay only for 'real' leads!

ABCSearch reaches an estimated more than 20 million users per month through its thousands of affiliate partners. ABCSearch has a loyal database of thousands of active, paying advertisers, who place their product, service, and information offerings directly or via one of ABCSearch.com's third party pay-per-click search partners.

'Adentify' from ABCSearch

Adentify software, used by ABCSearch, automatically connects advertisers with ABCSearch's network of content publishers. Advertisers can target consumers by displaying their ads across ABCSearch's network of content publishers. Content publishers on the other hand, earn revenue by displaying ABCSearch's text-ads on their websites.

Each time ABCSearch's text ads are displayed, their system automatically generates display ads that are relevant to the site content that the user happens to be viewing.

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