Search AdsIn the search ads industry, innovation can sometimes be a wild card. "In 1999, you could have said that AltaVista had pretty much finished off the search market," notes Whit Andrews, a research director at technology advisory firm Gartner. He further notes, "In 1997, it was Inktomi. In 1995, it was Yahoo. You never know in the search business when there's somebody down the street who is going to make you look like yesterday's news." Search ads and the ABCSearch approach"Adentify", the software from ABCSearch, automatically connects advertisers with ABCSearch's network of content publishers. Consequently, advertisers can reach consumers by displaying their PPC ads across ABCSearch's network of content publishers. Content publishers earn revenue by displaying ABCSearch's text-ads on their websites. Whenever text ads are displayed on abcsearch.com, Adentify automatically generates display ads that are relevant to the site content. Search ads seeing the heydays"There are approximately 550 million search requests entered every day worldwide (245 million of them in the United States). By 2007, the paid-placement advertising revenue generated by all these searches will reach about $7 billion", says Piper Jaffray analyst at Safa Rashtchy. This is a real potential section to strike, especially for aggressive paid search engine businesses. Jaffray further sates, "We could see massive improvements that provide orders-of-magnitude increases in relevancy and usage." ABCSearch.com services
If you are an advertiser, then ABCSearch is your way out: www.abcsearch.com |
