Search Advertising

Paid listings generate revenue for search engines, which in turn helps them provide unpaid editorial listings to searchers for free.

According to Piper Jaffray, analyst at Safa Rashtchy "Whichever technology hooks tomorrow's Web surfers, its builder will earn enormous influence-and handsome profits. Some 550 million search requests are entered every day worldwide (245 million of them in the United States). By 2007, the paid-placement advertising revenue generated by all these searches will reach about $7 billion."

Search Advertising and abcsearch.com

ABCSearch is one of the world's top providers of cost-per-click searches on the Internet and serves over 2.5 billion searches per month.

With ABCSearch, you benefit as a publisher as well as an advertiser. ABCSearch connects thousands of advertisers with millions of consumers. ABCSearch also features an ideal partner program for website owners to create a steady income stream and maximize revenue potential. By displaying ABCSearch's sponsored listings they pay their partners a portion of the generated revenue. ABCSearch is dedicated to delivering to consumers the most relevant, high quality search results possible.

Search Advertising: The target in question

"Targeting Search Ads by Demographics & Behavior" in the Advertising Track at SES NY 2006 reports - advertisers benefit. Advertisers get more opportunities to reach consumers beyond search results pages and can reach consumers at multiple stages of the purchasing cycle. Clicks originating from behaviorally targeted ads using recently conducted searches convert 5 to 10 times better than clicks from non-targeted ads.

Better targeting brings us closer to the holy grail of advertising. Marketers can place more of their budgets towards their best prospects. Searchers only see the most relevant ads and publishers get a higher yield on their search and impression inventory.

ABCSearch.com services

If you are an advertiser, then ABCSearch is your way out: www.abcsearch.com

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